Facebook Groups.
At ClickWorldWide we are putting the Focus on Groups in Facebook. It does work very well, and keeps the marketing cost down. Good for our clients.
In 2018, Facebook rolled out an algorithm known as “Facebook Zero,” and simply put, this is the reason why you most likely see Group content dominating your newsfeeds.
Zuckerberg himself even said outright that people want to hear more from family, friends, and groups, and that was precisely what they were going to give users, which is why posts from different groups show up so frequently and at the top of your feeds. People are often highly active in the Groups they join, and it’s a key part of that community-building feeling they were going for.
Read more: https://adespresso.com/blog/facebook-groups-everything-you-need-know/